Niketown demanded a product that would help aid the consumer shopping experience, and so required a subliminal yet subtle sense of direction. As a result Stretch Ceilings installed their translucent class O fire rated stretch ceiling on the ground and first floors, this illuminated promotional point of sale products throughout the store effortlessly. The vinyl translucent running track design was used to create a strong first impression and acted as a natural canopy reflecting the running track on the floor when ascending the escalator to the first floor.

The project timescales demanded an organised and responsive approach. The 24 hour, night fit-out accommodated numerous contractors, all responsible for a series of spaces where different styles and themes ran throughout.